ROLE: PRODUCER & EDITOR
PRODUCTION COMPANY: ESTORIAS
IN EARLY SPRING OF 2022, DIRECTOR LUCAS CARDOSO APPROACHED ME WITH THE OPPORTUNITY FOR THIS SPOT. WE BOTH KNEW THE POWER IN THE IMAGERY AND STORY THAT WE COULD CREATE WITH A DURABLE, WORK-WEAR BRAND LIKE DICKIES. THEIR SLOGAN "BUILT TO LAST" WAS A PERFECT ANGLE FOR US TO LEAN INTO. WE WORKED WITH AN ORANGE COUNTY, CA BASED ARTIST TO SHAPE THE NARRATIVE AROUND THE CLOTHING AND HOW HE CONNECTS WITH IT AS AN ARTIST. THE IMAGERY WE CAPTURED WAS EPIC AS WELL AS THE NARRATIVE WHICH LEANED HEAVY INTO HIS AMBITION, DRIVE, AND PASSION.
Lead Talent: Ethan Espinosa
Director: Lucas Cardoso
Producer: Evan Rogers
DP: Nate Bonsell
Gaffer: Ruth Hanthorn
Grip/BTS: Ryan Miller
Post House: Gradient Post Production
Edit: Evan Rogers
Color: Nate Bonsell
Shot on RED Komodo with Sigma Cine Lenses