ROLE: DIRECTOR & EDITOR
PRODUCTION COMPANY: EVAN ROGERS FILM
I HAVE BEEN GOING TO THE CHIROPRACTOR FROM A YOUNG AGE DUE TO CHRONIC PAIN I HAD GROWING UP AND IT HAS ALWAYS GREATLY HELPED MY OVERALL HEALTH. DR. MOLLY SPOHN, THE OWNER OF MATRIX CHIROPRACTIC WHERE I WAS A PATIENT, WANTED A NEW PIECE FOR HER WEBSITE. I IMMEDIATELY TOOK TO THINKING THROUGH WHAT STOOD OUT TO ME FROM A PATIENT'S PERSPECTIVE AT HER OFFICE. IN MY EXPERIENCE THERE, DR. MOLLY HAD GONE ABOVE AND FIX MY PAIN AND HAD SHOWED A GREAT AMOUNT OF CARE IN UNDERSTANDING MY BACKGROUND, WHICH IS RARE. I WANTED TO LEAN INTO THIS FROM A STORY PERSPECTIVE...
A COMMON TROPE OF THE DOCTOR'S OFFICE EXPERIENCE IS THAT IT IS "COLD AND CLINICAL" - I KNEW THAT WE NEEDED TO WARM THIS UP. I FOCUSED IN ON DR. MOLLY'S STORY AND BACKGROUND DURING THE INTERVIEW TO SHOW WHO SHE IS AND THE GREAT CARE SHE PUTS INTO EACH AND EVERY PATIENT, AND THE HARD WORK SHE PUTS IN DAY IN AND DAY OUT. AS THEY SAY, "HARD WORK YIELDS GREAT RESULTS." MY PRODUCER, MAX HUGGINS, HAD MANY VALUABLE ADDITIONS IN PRE-PRODUCTION AND ON THE DAY WITH HOW TO SHOW THAT. ONE IDEA THAT REALLY HELPED ADD DEPTH TO THE PIECE WAS FILMING A SCENE OUTSIDE THE OFFICE OF HER RUNNING WHICH IS ONE OF HER HOBBIES - THIS ALSO HELPS THE AUDIENCE SEE THE IMPORTANCE OF BEING OF GOOD HEALTH. OUR DP JUSTIN NIX HAD THE GREAT IDEA OF BAGGING DOWN STICKS SHOOTING OUT THE BACK OF THE CAR AROUND GOLDEN HOUR WITH HER BACKLIT, THIS REALLY BROUGHT OUT THE POP OF COLOR AND STRONG CONTRAST IN THE GRADE. THROUGH AND THROUGH, THE PIECE STANDS OUT TO ME AS ONE OF THE MORE DYNAMIC IN A VERY CORPORATE AND COLD SPACE OF HEALTH VIDEOS. SO GLAD WE COULD SHOW IT THIS WAY.
Lead Talent: Dr. Molly Spohn
Client: Matrix Chiropractic
Director: Evan Rogers
Producer: Max Huggins
DP: Justin Nix
Op/1AC: Monica Garvin
Gaffer: Chris Freeland
PA/BTS: Asher Smith
Production Company: Evan Rogers Film
Edit/Color: Evan Rogers c/o Gradient Post Production
Shot on Blackmagic Pocket 6K with Sigma Art Lenses